Marketing has become more complex than ever thanks to the advent of apps and social media. The difference between growth and bankruptcy can be made by a well-executed marketing plan. Your marketing plan could become obsolete due to the advent of new technologies or websites. How do you overcome these obstacles? Companies that are successful hire top talent to help them achieve their marketing goals. These are five questions that your advertising agency should be capable of answering.
1. What experience or expertise do they have?
You should consider hiring an outside agency to manage your marketing. This will allow you to focus on other areas of your business and have the assurance that all your needs will be met. Ask potential agencies about their experience and expertise to make sure your money is well-spent. Do they have experience with social media and digital media? Are they familiar with online retail? Do they have experience in growing an audience via engagement?
2. What is the service’s scope and order?
Organization and planning are key components to success in any industry. Marketing is no exception. You will need to discuss the scope of your services in order to ensure a successful campaign. How long will it take? What points will communication and measurement of effectiveness take place? What length of time will each phase take? Make sure to discuss all details in advance and agree on everything.
3. Which strategies will they use?
Bring your plan and ask for suggestions. You might want to first establish a strong online presence in your local area before you consider expanding your reach. Perhaps you are looking to focus your messaging on a specific market. You can implement one phase or several phases at once to have a huge impact.
4. How will they measure success in their endeavors?
It is important to know how successful any marketing campaign has been. It may be helpful to discuss goals and establish benchmarks. Good companies will use objective and efficient data measures to give you a clear picture about how things are going.
5. What will they do to communicate the results?
Are you going to meet up weekly or will you get daily or weekly emails? How often and what types of reports will they be sent? What reports are the most critical to your business’s success? These are the types of questions you’ll want to ask to ensure that the information is available to the right departments so they can communicate effectively.
Ask tough questions to ensure you get the best marketing services. It’s not personal; it’s business.