Today’s most successful companies understand the importance of marketing their products and services properly to the right customers. Companies realize that in today’s competitive marketplace, specializing and maximising exposure to niche markets is key to success. It is not easy to be able to execute effective and competent marketing campaigns. Many outsource this crucial job to qualified advertising agencies. How do you choose the right agency for your company’s needs? These are five common mistakes you should avoid when hiring an advertising agency for the first time.
1. Undefined goals
Clear definitions are essential for any advertising agency to achieve or surpass their objectives. The goals must be clearly described. It is important that the expected outcomes can be measured and agreed upon before they are implemented. This is the first step in setting the tone for the campaign. If communication is not maintained at this stage, the campaign may lose momentum.
2. A scope of work agreement without a time frame
Like all goals, the objectives must be clear and quantifiable. The timeline must also be agreed upon. Strategies must have a timetable in order to be successful. A schedule is essential for the successful execution of all phases and strategies of a marketing campaign. A timeline is important to ensure that synergy between different strategies can be achieved.
3. Failure to agree upon upfront pricing
For the most part, pricing should be decided upfront. Although it is possible to make a tentative pricing based on certain outcomes or whether different phases are used, the majority of pricing should be decided upfront. The pricing should be consistent with the plan and should not change during or after an ad campaign.
4. A schedule without detail
It is fine to leave some details out of a schedule, but a great advertising company will ensure that they have specific benchmarks and metrics that must be met throughout the entire marketing strategy. It is difficult to determine if an advertising campaign is successful, whether it has met its objectives, and if it is going according to plan.
5. A one-sided plan
Marketing campaigns that use multiple advertising angles are the best. It may be necessary to work simultaneously on rebranding and advertising through new media and social media. Combining multiple strategies can lead to more successful campaigns. One-sided plans are unlikely to make a lasting impression.
These 5 mistakes are common and could be the key to your perfect advertising boost.